Korean Pop (K-Pop) has seized the world by its screens and earpods. It seems like everybody from President Obama to your next door neighbor is no stranger to its meteoric rise. Idol groups such as BTS and Blackpink have cemented this global Korean Wave placing killer choreography, otherworldly music videos, and ear-worm beats in front of millions of loyal fans from different backgrounds.
Filipinos have been ahead of the curve, stanning groups like 2NE1,Super Junior, and The Wonder Girls even before TikTok had been invented. Influenced by the popularity of K-Pop, a few producers have taken the risk of reinventing the idol genre on the Philippine stage, giving us P-Pop (Philippine Pop). MNL48 and SB19, the first Japanese- and Korean-backed P-Pop acts, respectively, have made waves both in the Philippines and globally, building their own loyal cross-border fandoms. Case and point, SB19 became the first Filipino boyband to chart on the Billboard Social 50, peaking at #2 just behind BTS.
This initial success points towards the imminent rise of P-Pop, and the positive impact this will have on the Filipino music industry.
Star Hunt Academy’s (SHA) highly-anticipated rookie girl group, BINI, follows in the footsteps of these P-Pop trailblazers with their pre-debut single “Da Coconut Nut,” in the hopes to contribute to the #PPopRise movement.
Back in 2018, inspired by the talent, popularity, and game-changing standards for performance excellence that Korean idol groups brought to the global stage, SHA searched the nation for fresh talent to mold into world-class idols. SHA was looking for trainable talents who could sing and dance, as well as have good social skills for group dynamics. These trainees also needed to be committed both physically and mentally, with long periods and countless hours of training.
From an initial roster of 250 aspirants, the hopefuls whittled down to the final 5 boys and 8 girls to be part of this special program. After more than 1 year of training, like diamonds that form under pressure, the SHA trainee girls are finally evolving into their girl group form, BINI.