In the past 65 years, ABS-CBN has been serving the Filipino people all over the world with quality entertainment and credible information through various media platforms. But three decades ago, it started to expand its services to the public by establishing its socio-civic subsidiary ABS-CBN Lingkod Kapamilya Foundation Inc. which is tasked to help provide a better quality of life for every Filipino via the social and outreach programs it facilitates.
Through the years, it has a launch a number of social welfare programs, including its child welfare arm Bantay Bata. Inaugurated on February 14, 1997 by environmentalist and philanthropist Gina Lopez, this aims “to protect disadvantaged and at-risk children through a nationwide network of social services” comprised of “the rescue and rehabilitation of sick and abused children, training and advocacy on child abuse prevention, rehabilitation of families in crisis, educational scholarships, community outreach and medical and dental missions”.
In its 22 years of operation, it has incredibly performed its mission of reaching out to the greater and underprivileged public with the implementation of its 24-hour hotline 1-6-3, which allows everyone in need to easily ask for help by simply dialling those digits, and of its help desk located at the ABS-CBN Tulong Center. It also has offices in major cities in the Philippines that enable them to respond immediately and now offers online counselling for child-family relationships and for assisting the victims of domestic violence, child abuse, exploitation, and neglect.
Among those people who were able to receive the aid of Bantay Bata were the four-year-old kid named Dylan and a former victim of child abuse Maynard Jamisola. Desperate to obtain a whopping 3 million pesos in hand that would allow him to undergo an operation for his congenital heart ailment when he was still a baby, the parents of Dylan turned to the organization and were fortunate to find sponsor/s for his treatment. Meanwhile, Maynard became one of the scholars of the foundation after getting rescued when he was just seven years old and currently works as a coin bank assistant for Bantay Bata.
ABS-CBN Correspondent and Salamat Dok host Jing Castañeda is the incumbent program director of Bantay Bata.