Apart from showbiz, Ultimate Multimedia Star Toni Gonzaga ventured into entrepreneurship as well. She enrolled in a short marketing course at the prestigious Harvard University to learn about the intricacies of brand awareness as part of her works as the Marketing Head of “Happy Cup”, her milk tea business that already branched out into almost a hundred stores in just a span of two years.
Toni also put up her own film outfit called TinCan Productions, a wordplay on her nickname and the idea of endless possibilities. Toni took the inspiration to explore her creative ideas from husband, Paul Soriano, a well-known creative film director. But Toni clarified that she is and forever will be a Star Cinema baby and she is looking forward to doing projects under the said movie outfit.
Lastly, Toni established a company called “Everyday” that curate products useful in everyday life such as a planner.
When asked about her brand as a person, Toni goes for the word ‘wholesome’. “I have evolved into a different woman and celebrity. Mas grounded na sa family because I now have Paul and Seve,” the Multimedia Star added.
Despite the successful lines of business and even is she earns billions along the way, she will never quit showbiz until, as how she puts it, her season is over or when Seve demands for a full-time mom.
She may be one of showbiz’s brightest stars but Toni has still so much to achieve and she is taking them one step at a time.