Star Magic artists promote inclusivity, body positivity, tourism in “Hot Summer” anniversary campaign

Over the past weeks, some our favorite Star Magic artists have been teasing us with fierce and striking photos of them taken at the picturesque tourist destination Baler, Aurora. Little we did know that those are just outtakes from their shoot for the premier talent arm’s anniversary summer treat entitled “Star Magic Hot Summer”.

And on May 1, its pilot episode was finally streamed on the official YouTube channel of ABS-CBN Entertainment! Tagged “Hello Summer,” it gives us a glimpse of the behind-the-scene happenings of their fun and memorable shoot and introduced the artists who would be part of it.

Head of TV Production and Star Magic Laurenti Dyogi imparted that the reason why chose this concept is that they wanted to kick off the 30th anniversary celebration of the continuously growing talent arm with a hot or “mainit” activity that would not only bond the artists, but would also help promote their advocacies.

“For ‘Hot Summer,’ our advocacy really is body inclusivity, wherein there are different types of sexy now. It doesn’t have really to be the curves. You can have this mindset of confidence, of embracing of everyone – that will make you sexy. And also during summer, it’s really showing off not only your body, but what you stand for,” Direk Lauren stated.

Besides, they would also want to be advocates of tourism, specifically jumpstarting the industry again after the lockdowns caused by the COVID-19 pandemic.

He added as well, “Hopefully, with these activations, with our content, we will be able to entice local tourists and other tourists to come to the different parts of the Philippines. And we found here in Baler that nature is so beautiful and unpredictable, but at the same time exciting. Baler is a perfect place to kick off ‘Hot Summer’, the 30th anniversary of Star Magic.

Comprising the “Hot Summer” barkada are talented actresses Andrea Brillantes, Michelle Vito, Kira Balinger, Karina Bautista, Jane Oineza, Heaven Peralejo, Vivoree, Maris Racal, and Alora Sasam, as well as Miss Universe Philippines 2021 first runner-up Maureen Wroblewitz. Joining them are actors Elmo Magalona and Pepe Herrera, and showbiz newbies Zach Guerrero, Brent Manalo, Eian Rances, and Esnyr Ranollo.

The first episode showed the arrival of directors Reily Santiago and Laurenti Dyogi, along with the artists at their posh accommodation, as well as their fun catch up and kulitan moments while waiting for their shoot. Karina, who hails from the province of Isabela that’s just a few hours away from Baler, reminisced her unforgettable memories there with her high school barkada.

When asked how they feel about being part of this campaign, Zach, Pepe, Brent, and Alora expressed how grateful and honored they were to be among the chosen ones. Michelle, Karina, Elmo, Maris, and Esnyrr couldn’t contain their happiness, while Heaven appreciated that they considered her to be part of this project. While Jane was so excited to meet and work with her castmates, Andrea confessed that she was actually hesitant to accept it since she’s the youngest and not too confident to flaunt her body. Kira and Vivoree both agreed that this is the trip that they badly needed after working for a long time.

With regards to their definition of “sexy,” Andrea enthused that it’s “self-love” for her, which is somewhat similar to what Elmo, Maris, and Esnyr said that it’s all about knowing and being your true self. For Zach and Pepe, the mindset, intelligence, and wisdom appeal to them the most; while Vivoree, Alora, and Maureen said that the true measure of it is inner beauty and confidence.

We were also given a glimpse of what to expect in the next episodes of “Hot Summer” in the latter part of the video.

Celebrate “Hot Summer” in Baler featuring nice bodies and fun stories with the Star Magic artists included in this awesome project! Stay tuned on the YouTube channel of ABS-CBN Entertainment to not miss the upcoming episodes.