Gigi de Lana’s ‘sakalam’ tips on how to stand out on social media

A viral video that amassed 15 million views, thousands of audiences in every livestream performance, and legions of social media followers – Gigi de Lana has indeed moved her way to online stardom. And as one of the most loved personalities on social media, the “Sakalam” singer and her band share helpful tips on how to build a strong social media presence.

Some may chalk it up to luck. After all, the “Bakit Nga Ba Mahal Kita” cover, which ushered them to greater heights, was supposed to be just a prank. But Gigi and The Gigi Vibes band didn’t rely on mere luck. They had to work hard and learn the ropes for years, thus their first advice to other aspirants is to be patient.

Start with what little you have because there’s no better time to try than now. “Mahirap mag-start from scratch pero you need to start from somewhere. Kung gusto mo, kung andun ‘yung goal mo, simulan mo na,” said Gigi.

Next, be consistent and be willing to improve yourself. It also pays to yearn for learning. The band mentioned that they had to study digital concepts such as algorithms, online productions, etc.

Honestly, it’s a challenge to be noticed in the world of social media but authenticity will make a difference. “Maging totoo ka sa harap ng camera kasi ang pangit kung magtatago ka, ‘pag iba ‘yung ugali mo sa harap at likod ng camera.”

Think about wooing your followers as well. You don’t want to turn them off with a bad personality, so you also have to work on yourself. Gigi added, “Nag-start kami sa sarili namin, sa attitude, kung paano makitungo at rumespeto sa trabaho. You have to respect everyone katulad ng respeto mo sa sarili mo.”

Most of all, keep on practicing, as Gigi said it took them years to find their own brand and style, leading us back to their number one tip – be patient.

Check out Gigi and the Gigi Vibes band’s ‘sakalam’ tips on building a strong social media presence in this episode of Kapamilya Chat!