Star Magic celebrates 27th anniversary
Star Magic celebrates 27th anniversary 1

May 2019 is a set to be a huge month for Star Magic as it celebrates its 27th year in discovering, honing and marketing the biggest and brightest talents in the local entertainment industry. Aside from the launch of the newest members of the family, collectively known as the 2019 Star Magic Circle, Star Magic actually has more reasons to celebrate.

The premiere talent agency elevates itself once again by developing new concepts and going over expectations to mark its 27 years of supremacy in the talent management arena.

After years of providing talents for traditional and contemporary platforms, Star Magic finally delves into long form digital content creation. What better way to kick it off by giving a peek on its two biggest contributions to the industry—the Star Circle batches and the Star Magic Catalogue.

The “Journey to Star Circle” documentary which premiered last May 15 and ended in May 22 on Star Magic’s Facebook page and YouTube channel, is a documentary hosted by Kathryn Bernardo and Daniel Padilla, which documented the process of talent discovery and star building by following the quest of the newly-launched Star Circle batch. The eight-part documentary now has a combined 500,000 views on YouTube and Facebook.

Where there are stars, there’s a need to market them. After more than two decades, Star Magic is finally giving the avid supporters a peek into the annual star-studded editorial, through the first-ever “The Making of the Star Magic Catalogue” documentary.

The three-episode documentary which will be premiering on May 30 also on Star Magic’s Facebook Page and YouTube Channel, will tackle the beginnings, evolution, creation and the future of the Star Magic Catalogue from being an internal casting material, to a marketing tool and to a fan memorabilia. The Star Magic Catalogue 2019 will also be available at the ABS-CBN Stores.

In keeping with the tradition, “ASAP Natin ‘To” is once again hosting the star-studded 27th Star Magic Anniversary Celebration on May 26. It’s also during the same event when the newest 2019 Star Magic Circle members would be formally introduced to the Kapamilya viewers. 

Expect a soaring song number from some of your favorite and world-class Star Magic singers, Erik Santos, Jona, Yeng Constantino, Angeline Quinto, Klairsse de Guzman, Jason Dy, Nyoy Volante, Renee Dominique, Liezel Garcia, Janella Salvador, Maris Racal, Inigo Pascual, Kira Balinger, Marlo Mortel Alexa Ilacad, Kystal Brimner, Ylona Garcia, Khalil Ramos, PJ Endrinal and Jed Madela.

Young artists and love teams composed of Maymay Entrata, Edward Barber, Grae Fernandez, Chantal Videla, Charles Kieron, Vivoree Esclito, Ronnie Alonte, Loisa Andalio, Joshua Garcia and Julia Barretto will also treat be treating audience to a dance number this Sunday. Meanwhile, leading men Elmo Magalona, Jameson Blake, Jerome Ponce, McCoy de Leon, Nash Aguas, Boyband PH, Arjo Atayde and Enchong Dee will be setting the dance floor on fire this Sunday.

Kim Chiu, Gerald Anderson, Jake Cuenca, Joseph Marco and Jolina Magdangal would also be part of the rocking 27th anniversary party.

The celebration of talent and camaraderie continues after “ASAP Natin ‘To” as the original short films of the Top 3 finalists of Star Magic’s first video-making competition, Lights, Camera, Magic will finally be unveiled through a celebrity screening at the Dolphy Theater. 

The three short films namely “Viral Kids” by Arjanmar “Gab” Rebeta, who was mentored by Direk JP Habac, stars young Star Magic artists Ashley Sarmiento and Josh de Guzman. Then there’s “Napaano Ka, Arna?” by Patricia Ann Rivera, who was mentored by Direk Victor Villanueva, which stars Pokwang and Zeus Collins. And finally, there’s “Ngawa” by Victor Elijah Gador, who was mentored by Direk Mikhail Red, which stars Myrtle Sarrosa and Luis Hontiveros.

The red carpet screening would be attended by Kim Chiu, Gerald Anderson, Pokwang, Maymay Entrata, Edward Barber, Enchong Dee, Julia Barretto, Inigo Pascual, Maris Racal, Loisa Andalio, Ronnie Alonte, Elmo Magalona, Marlo Mortel, Janella Salvador and McCoy de Leon 

Ketchup Eusebio, Joem Bascon, Jayson Gainza, Kira Balinger, Jameson Blake, Chienna Filomeno, Vivoree Esclito, Charles Kieron Marco Gallo, Chantal Videla, Jairus Aquino, Nash Aguas, Zaijan Jaranilla, Alyanna Angeles, Francine Diaz, Renee Dominique, Sue Ramirez, Klarisse de Guzman, Bryan Santos, Liezel Garcia, Mica Javier, Luis Hontiveros, Myrtle Sarrosa, Alora Sasam, Arjo Atayde, Ylona Garcia, Zeus Collins, Dimples Romana and other artists are also gracing the said event.

Finally, to celebrate all the recent milestones and Star Magic’s 27th anniversary as a family, there’s “Tatak Star Magic” happening on June 2 at the Ayala Fairview Terraces. Apart from marking the fruitful years that have gone by, the said event would also punctuate Star Magic’s recent digital achievements as the most followed talent management agency in the country with 1.2 million Twitter followers, 2.4 million Instagram followers and 5 million likers on Facebook. 

The event would have the presence and performances of Jed Madela, Klarisse de Guzman, Charles Kieron and Vivoree Esclito, Loisa Andalio and Ronnie Alonte, AC Bonifacio, Francine Diaz, the 2019 Star Magic Circle, as well as the “Los Bastardos” cast members Jake Cuenca, Joshua Colet, Joseph Marco and Dance Royalty Maja Salvador.

Apart from the entertainment, the first 50 Kapamilyas who would purchase the latest Star Magic Catalogue on the venue will have the chance to get a signed copy of it and a photo op with the stars. The next 50 Kapamilyas would meanwhile have the chance to have a selfie or two with the other stars. 

Stay tuned on Star Magic’s official social media pages @starmagicphils on Instagram and Twitter, on Facebook and on YouTube and the Star Magic Hub at to get live and exclusive updates about the upcoming Star Magic events.