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7 Factors Behind the Success of “Magandang Buhay”

Our mornings have been filled with good vibes, inspiring stories, and wise #POTDs for more than a year now as Magandang Buhay takes on another milestone—its first year anniversary celebrations that kicked-off last week.

The show has now really made its mark in its early morning slot, with its growing loyal audiences not switching channels. As it is, Magandang Buhay holds a lofty spot not only on air or online but also in our hearts. But what were the factors behind the morning show’s success?

1. Inspirational Stories

We get a daily dose of inspiration from stories told by our favorite celebrities, thanks to Magandang Buhay. Our three admirable Momshies – Karla Estrada, Jolina Magdangal, and Melai Cantiveros – take their masks off and reveal heartwarming and touching stories about family, relationships, careers, and more importantly, take valuable lessons from them.

2. Hearty Messages

Admit it, you cried or at least your eyes glistened over the moving exchanges of special poignant messages between the guests that were done face-to-face or via phone patch. Whose heart would not melt over the pledges of love and support and sincere apologies and appreciation made by parents to kid/s and vice versa, by lovers, and by friends?

3. Exciting Adventures

Missed those exciting outdoor adventures? The momshies got you covered as they embarked on various outdoor activities. They have tried swimming, surfing, wall-climbing, and other strenuous and fun-filled activities with some of our fave celebrities that you surely want to experience too. And as part of their first year anniversary, our momshies have embarked on out-of-town trips that started in Bulacan last week and ended up in Tacloban this week to visit their hometowns.

4. House Raids

What makes the show much anticipated? The celebrities house raids our momshies did. We were able to know how star couple Cristine Reyes and Ali Khatibi work hand in hand in maintaining their spectacular home and how Rufa Mae Quinto makes their cozy, elegant condo a perfect home for her husband Trevor and newborn Baby Alexandria. They also visited Momshie Jolina’s striking “white house,” Casa Escueta and her family’s restaurant “Memory Lane”.

5. The Cooking Portion

Of course, no morning show is complete without cooking demos and food. But more than that, we witness in Magandang Buhay how celebrities really rock the kitchen with their delectable signature dishes.

6. Thought-provoking #POTDs

Magandang Buhay would never conclude without the three hosts sharing their learnings after every episode coined as Pulot of the Day or #POTDs, where we indeed get valuable takeaways.

7. Exceptional Hosts

Momshies Karla Estrada, Jolina Magdangal, and Melai Cantiveros are all revelations. We all know that Karla and Jolina could swoon our hearts with their beautiful voices and exemplary acting skills, and Melai is one of today’s wackiest comediennes. But who would have thought that the threesome, who first coalesced on the talent-variety show “Your Face Sounds Familiar”, could also be effective and awesome talk show hosts?

Witness how Magandang Buhay extends its on-air success further weekday mornings after Umagang Kay Ganda.