As what fans of American hip-hop artist Kanye West would typically say, “Yeezy season is on”.
On June 27, adidas Philippines and Sole Academy released West’s latest sneaker collaboration with adidas, the Yeezy Boost 350, at their store in Bonifacio High Street, Bonifacio Global City, Taguig.
Kanye’s second sneaker with adidas, the grey Yeezy Boost 350 is a minimalist looking runner that combines two of adidas’ latest technology, Primeknit and Boost.
Magic 89.9 DJ Suzy hosted the program, while Sole Academy’s main man Carlo Trillo talked about their efforts in bringing the Yeezy Boost 350 to Philippine shores, and thanked adidas US for giving them the opportunity to sell the much awaited pair locally. Sole Academy owner Carlo Trillo
Priced at P11,495, only about 50 lucky customers, whose names were chosen via a raffle, got the chance to purchase them at Sole Academy