Simple and natural is how Sarah likes it
Sarah Geronimo (Photo by Gerry Plaza)

For pop star Sarah Geronimo, she keeps her makeup to a minimum, using basics such as press powder, eye liner, and mascara.

During the press conference for San San Cosmetics at Restaurant 9501 ABS-CBN on February 12, she emphasized the importance of natural beauty as a means of increasing self-esteem.

San San Cosmetics has chosen Sarah as its newest endorser.

She noted that her self-esteem increased as she loves how the products of San San Cosmetics not just make her beautiful, but also takes care of her skin.

Even with her hectic schedule, she noted that she would always maintain her looks even off-cam. “It’s part of taking care of one’s self,” she adds.

Her advice to women on beauty? Wear minimal makeup. “Don’t apply too much makeup...mawawala natural beauty natin,” Sarah said as her advice on beauty.