ABS-CBN’s Maging Sino Ka Man made its TV debut on October 2006 on Primetime Bida. Maging Sino Ka Man, a phenomenal teleserye that speaks of love and how it survives even when desire, betrayal, compassion, despair, obssession, faith hope, greed, vengeance and power collide. The story revolves around four main characters—tough guy Eli (John Lloyd Cruz), socialite Jackie (Bea Alonzo), headstrong Celine (Anne Curtis), and powerful JB (Sam Milby) who are all searching for purpose, freedom and happiness.