She’s been an actress since the 70s and remained loyal to the Kapamilya network since 1986. With her exemplary and undisputed contribution, Charo Santos-Concio was trusted to hold the Executive Vice President position after being a Production Manager and Program Director. It was in 2008 when she was appointed as the fifth president of ABS-CBN and retired on January 1, 2016.
Being the “guiding star” and the host of the longest-running drama anthology, Maalaala Mo Kaya, since 1991, Ma’am Charo never missed an appearance on the station IDs every year. The bright smiles and passionate gazes she flashes emanate the love and composure the people admire about her.
In the earlier stagings, she was spotted in the middle scenes of the Christmas station ID. However, in recent years, it seemed to be a tradition that she would be the last and to cap off the Christmas station IDs. Indeed, the Kapamilya Yuletide message through the years delivered best to audiences.