“The Voice Kids” premiere hits high note as most watched weekend program nationwide
Filipinos nationwide tuned in to the much-awaited premiere telecast of “The Voice Kids” and watched the first batch of young artists woo coaches Sarah Geronimo, Bamboo, and Lea Salonga in the show’s Blind Auditions.

According to data from Kantar Media, “The Voice Kids” topped the list of the most watched programs last weekend. On Saturday (May 24), it recorded a national TV rating of 33.3%, or 21 points higher than GMA’s “Vampire Ang Daddy Ko,” which only got 11.9%. It also hit a national TV rating of 35.8% last Sunday (May 25), crushing rival program “Kapuso Mo, Jessica Soho” (15.8%).

On Twitter, the hashtag #TheVoiceKidsPhilippines became the number one worldwide trending topic on both nights. Several artists and songs featured in the show also figured on the list of nationwide and worldwide trending topics as viewers posted their thoughts on the micro-blogging site while watching the show.

So far, nine artists have already persuaded a coach to push the red button and turn around, with two young artists on Team Sarah, four on Team Bamboo, and three on Team Lea.

Who will successfully pass the Blind Auditions this week? How are the three coaches going to pitch themselves to fight for the young artists they want to land on their respective teams?

Don’t miss the continuation of the Blind Auditions in “The Voice Kids” on Saturdays, 6:45 PM and Sundays, 7:30 PM on ABS-CBN’s Yes Weekend. For updates on the program, visit thevoice.abs-cbn.com, like www.facebook.com/thevoiceabscbn, or follow @thevoiceabscbn on Twitter and @abscbnthevoice on Instagram.

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