ABS-CBN Corporation bagged a total of nine awards for its outstanding PR programs and tools, making it the most-awarded TV network in this year’s Anvil Awards held Wednesday (Feb 26) night at the Solaire Resort and Casino.
Considered as the Oscars of the public relations profession, the Anvil Awards recognized ABS-CBN for its programs and campaigns that include a Christmas party for the entertainment press, the development of a mobile app that empower voters, an annual congress for expectant mothers, film restoration project, Christmas station ID and campaign, and public service efforts that aided typhoon victims and developed a new community.
ABS-CBN Digital News Media’s COMELEC Halalan App, on the other hand, won an Anvil for developing a mobile app that provides users, particularly voters, real-time results of the midterm polls straight from the Commission on Elections (COMELEC), voter registration information, and precinct locations using only their smartphones and tablets. This app marks the first every partnership fostered by COMELEC with a TV network to create and offer a mobile app customized to fit voters’ needs. The app recorded a total of 6.7 million page views on Android and iOS in May 2013.
DZMM Radyo Patrol 630′s “11th Buntis Congress” also won an Anvil for equipping and nurturing future mothers with the knowledge they need during and after pregnancy. Buntis Congress reached out to more moms-to-be on its 11th year by conducting summits outside Metro Manila.