It is about to get more exciting and star-studded on the Pinoy community platform Kumu as it teams up with ABS-CBN for the biggest celebrity streaming partnership in the country.
Starting March 15, over 100 Kapamilya artists will stream on the app, participate in Kumu campaigns, and get to interact with their fans more regularly on the platform.
Among the stars that will be bringing their talents and star power to Kumu are the Big 4 and other ex-housemates of “Pinoy Big Brother Connect,” rising P-Pop groups BGYO, BINI, and MNL48 and more artists from Star Magic, Star Hunt, Polaris (It’s Showtime talents), Star Music, and RISE Artists Studio.
ABS-CBN head of digital Jamie Lopez expressed his excitement for this new endeavor with Kumu.
“Just like the other partnerships between ABS-CBN and Kumu, we are confident that we will be able to achieve our united goal of providing good content and meaningful experiences to our audiences,” he said.
Kumu, on the other hand, said the partnership is aligned with the platform’s commitment to highlight Pinoy creativity and to uplift the voices of Filipino talent all around the world.
It added, “we are proud to be signing more talents to our platform with ABS-CBN and support the creation of positive online content — content that we need now more than ever. We foresee future opportunities to develop these talents’ careers via livestreaming — opening doors for new, innovative projects in the streaming space and beyond.”
According to ABS-CBN head of entertainment production and Star Magic head Laurenti Dyogi, the fans are the big winners in this partnership as they get more opportunity to see their favorite stars in a more casual and informal setting, and even bond with them whenever the artists stream on their official accounts on Kumu.
“We believe in the unique experience offered by Kumu. It’s a great platform to nurture the connection between the artists and their fans. Many of our stars are actually streaming already on the platform but with this partnership, there will be even more artists coming in to bring light and joy to Kumunizens,” Dyogi said.
This latest partnership between Kumu and ABS-CBN was revealed during last night’s finale for “PBB Connect,” which was co-produced by the two companies. Kumu and ABS-CBN also collaborated to bring back the iconic game show “Game KNB” in 2020.