In reference to ABS-CBN’s Christmas ID, ‘Ikaw Ang Liwanag At Ligaya’, the company also launched the ‘Liwanag at Ligaya Stickers’ on Viber last December 2020. The 16-piece sticker pack includes heartwarming Pinoy greetings and traditions—designed to help Filipinos send light and joy to their loved ones, despite 2020’s challenges.
Incorporating lines like ‘Mano Po’ and ‘Kain po tayo’, the sticker pack likewise serves as an effort to preserve and amplify Filipino values on digital.
"Inspired by our station ID, we've used Viber stickers as a fun, interactive way to engage with our Kapamilyas worldwide. We wanted to spread light and joy; to cap the year off with a truly Pinoy Christmas with references to puto bumbong, bibingka, and the parol. Because now more than ever, we need to be reminded of the spirit of giving, love and hope," Mara Joneil Cordova, ABS-CBN’s Head of Digital Partnerships, said in a statement.
Go ahead and keep spreading the love! Download the Liwanag at Ligaya Stickers now for FREE: https://stickers.viber.com/pages/ABSCBN_CSID