Almost a month after losing their homes, livelihoods, and loved ones, there are around 1.4 million Filipino families in areas devastated by Super Typhoon Odette who are still struggling to rebuild their lives in the face of the COVID-19 pandemic.
To help our kababayans get back on their feet, ABS-CBN has launched “Tulong-Tulong sa Pag-ahon: Isang Daan Sa Pagtutulungan,” a series of fundraising activities in 100 days from different groups within ABS-CBN, starting with ABS-CBN shows and stars, with the goal of providing assistance to 100,000 affected families.
“Isang Daan Sa Pagtutulungan,” which marks the second phase of ABS-CBN and ABS-CBN Foundation’s online fund drive for Odette survivors, will run from January 9 to April 18. It kicked off last night with “By Request” A Benefit Concert featuring Asia’s Songbird Regine Velasquez-Alcasid on FYE Channel on Kumu, the ABS-CBN Entertainment Facebook page and YouTube channel, and iWantTFC.
“Your donation will reach our kababayans, especially as many are still experiencing difficulties and are in need of our help. Let’s pay it forward. Generosity should not only happen during the holidays. We should share our blessings all year round,” said in the online concert, which as of 10:15 pm of January 9 already raised at least P1 million as ABS-CBN Foundation awaits for figures from other donation platforms.
Regine and host Darla Sauler, also announced that Tulong Bag donation vouchers are now available on Lazada and Shopee. A P100 Tulong Bag donation voucher will provide a food pack containing 1kg rice and two canned goods for an individual while the P400 Tulong Family Bag donation voucher will provide a food pack of 5kg rice and six canned goods for one family.
“By Request” will continue every night at 8 pm until January 18 with different “ASAP Natin ‘To” performers who will encourage viewers to support the cause via virtual gifts on Kumu, Facebook stars, YouTube donate button, and QR codes while heeding their song requests. After Regine, Kyle Echarri took over the mic last night January 10, followed by Ogie Alcasid on January 11. KD Estrada and Alexa Ilacad, Jed Madela, Yeng Constantino, Darren Espanto, and Erik Santos have also confirmed their participation in the coming days.
Fans should keep an eye out for the other fundraising activities lined up after the ten mini concerts of “By Request” to complete the 100 days including an Online Tindahan from “Pinoy Big Brother Kumunity Season 10,” “Busog sa Pagtulong” from “Magandang Buhay,” “Kilig Match” featuring Kapamilya loveteams and “Truth or Dare” with Kapamilya leading men, and an execution from Kapamilya teleseryes.
There will also be a “Metro Fire Sale,” “Boom! Pa-Mine” from “It’s Showtime” and an Esports charity event, while ABS-CBN News and ABS-CBN Regional will deliver stories about the beneficiaries. The 100-day activities will culminate with a major event in April.
Through the kindness and generosity of individuals, groups, and corporations, ABS-CBN Foundation Sagip Kapamilya’s relief operations have already served 65,995 families as of January 8 in areas heavily hit by Super Typhoon Odette including Antique, Bohol, Cebu, Dinagat Island, Iloilo, Negros Occidental, Palawan, Southern Leyte, Siargao Island, Surigao City, among others.
Since its launch last December 2021 via a benefit concert featuring over a hundred Kapamilya stars, the first phase of the “Tulong-Tulong sa Pag-Ahon” campaign called “Andito Tayo Para sa Bawat Pamilya” had raised P56,575,497 cash donations and P9,062,614 worth of in kind donations.
Donors may also deposit to accounts of ABS-CBN Lingkod Kapamilya Foundation, Inc. through BDO (0039302-14711), BPI (4221-0000-27), PNB (1263-7000-4128), GCash, PayMaya, and PayPal accounts. International donations may be coursed through abscbnfoundation.org. More details are available on ABS-CBN Foundation’s Facebook, Twitter, and Instagram accounts and https://foundation.abs-cbn.com. The campaign’s DSWD Authority/Solicitation Permit No. is DSWD-SB-SP-00026-21, valid nationwide until May 28, 2022.