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Most Filipino households tuned in to ABS-CBN for values-laden and news stories last September as the TV network recorded an average audience share of 44%, compared to GMA’s 33%, according to data from Kantar Media.

The Kapamilya network won in both urban and rural homes, particularly in Metro Manila where it registered an average audience share of 41% versus GMA’s 28%; in Total Luzon where it recorded 39%, compared to GMA’s 36%; in Total Visayas as it garnered 53%, beating GMA’s 25%; and in Total Mindanao where it got 51%, while GMA only recorded 26%.
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Most Filipino households tuned in to ABS-CBN for values-laden and news stories last September as the TV network recorded an average audience share of 44%, compared to GMA’s 33%, according to data from Kantar Media.

The Kapamilya network won in both urban and rural homes, particularly in Metro Manila where it registered an average audience share of 41% versus GMA’s 28%; in Total Luzon where it recorded 39%, compared to GMA’s 36%; in Total Visayas as it garnered 53%, beating GMA’s 25%; and in Total Mindanao where it got 51%, while GMA only recorded 26%.
 


Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
 

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