Alaga that goes the extra mile is the best gift this Maalagang Pasko

Lights all aglow, carols in the air, and festivities in every corner – the holiday season in the Philippines is not just the longest but likewise one of the merriest in the world. However, as the ‘new normal’ spawned unprecedented changes, bridling revelries and lavish spending for the most part, Christmas will be different and traditions toned down this year.

But despite the upended circumstances and many other surprising twists that happened, for Filipinos, nothing will steal the true essence of Christmas – the joy embedded in love and close ties. Especially in these challenging times, the best gift we can give loved ones is genuine expression of care that goes the extra mile. After all, the Filipino Christmas spirit is anchored on togetherness.

This uplifting reality is chronicled in a Christmas remix and music video produced by Panasonic Philippines. Aptly titled “Dati: Maalagang Pasko Remix,” performed by OPM stars Sam Concepcion and Tippy dos Santos together with music icon Gary Valenciano, the song sparks a heartwarming sense of nostalgia as it reminds us that whatever changes the trying times may bring, the spirit of Christmas will remain just the same – full of warmth, love, and cheer – when brightened up with selfless, unconditional care.


“Kahit ngayo’y marami nang nagbago’t nangyari, ngayong Paskong darating, alaga’y gaya pa rin ng dati.”

As an innovative brand that easily adapts to changes and is committed to creating “A Better Life, A Better World,” Panasonic Philippines believes in unconditional ‘alaga’, in cherishing a comforting, joyful feeling of home this season. Thanks to the trusted company’s wide array of household appliances that make holiday preparations less stressful and celebrations more meaningful at home, a “Maalagang Pasko” will fill the air despite the pandemic.

However different and subdued celebrations are this year, despite the unpredictable times, the true essence of Christmas will remain alive in our hearts. Basta’t may alaga, may #MaalagangPasko.

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