It is about reaching more Filipinos, touching their lives, giving back to those in need, and inspiring them to be the best they can be.
Thanks to the millions of Kapamilya netizens, who consume, react to, and discuss the content ABS-CBN Entertainment, posts online, we move forward with our undying service for the Filipino worldwide.
Subscribers of the ABS-CBN Entertainment YouTube channel alone, numbering a total of 26.3 million, are all inspired, amused, and thrilled with what the videos from their favorite Kapamilya shows bring—offering a happy escape from the struggles and troubles they face on a daily basis.
One hilarious moment on It’s Showtime, a touching dramatic scene on Maalaala Mo Kaya, a suspenseful action-packed exchange on FPJ’s Ang Probinsyano, scintillating musical numbers on ASAP Natin ‘To or the ultimate kilig we get on Make It With You mean a lot to our beloved Kapamilyas anywhere in the world. And as they are moved with what they see on YouTube, they would either move on and watch full episodes on ABS-CBN Channel 2 or The Filipino Channel, and of course on iWant streaming anytime, anywhere.
And this spreads even farther and wider on Facebook news feeds, wherein ABS-CBN’s 22.4 million followers view and marvel at Kapamilya content, such as articles, photo galleries and videos, that has garnered 20 million likes and hundreds of millions of engagements and reactions overall. This triggered strong and helpful connections made possible through their meaningful conversations—whether discussing news and social issues, the latest teleserye episodes, developments in reality shows or that amazing performance in variety programs.
Through its several billions of views on its websites, YouTube channel, Facebook pages and other social networks, ABS-CBN provides Filipinos not only entertainment and information they regularly digest and enjoy, but also, more importantly, hope and inspiration at the most uncertain and troubled crises, especially the current COVID-19 pandemic.
Using this most extensive and leading digital presence in the media industry, ABS-CBN empowers and strengthens Kapamilyas with the knowledge and ability to face such struggles. At the same time, they pay it forward through aiding and donating to traditional and online fundraising efforts, such as the Pantawid ng Pag-ibig campaign for those directly affected by the Enhanced Community Quarantine. Its centerpiece event was a digital concert last March 22 featuring over a hundred artists that was aired simultaneously on ABS-CBN’s broadcast channels and digital streaming platforms on the ABS-CBN Entertainment video page, YouTube and iWant, that raised Php236,997,391 in one night.
On its vast digital universe, ABS-CBN provides the kind of entertainment that enriches, empowers and inspires, while fostering helpful and beneficial interaction among tens of millions of Filipinos throughout the world.
These unprecedented digital milestones and achievements are due to the ever-loyal online Kapamilya followers visiting our websites, watching our YouTube videos, reacting and discussing our posts on social media, and marveling at our photo galleries.
It is their victory, more than anything.