ABS-CBN’s “Kapamilya Himig Handog” songwriting contest and “Act As If You Have the Virus” internal communications campaign bagged top honors at the prestigious 2022 Silver Quill Awards given by the International Association of Business Communicators (IABC) Asia Pacific.
ABS-CBN’s “Kapamilya Himig Handog,” an employee songwriting contest that led Star Music to launch the “OPM Fresh Songwriters Series Vol. 1” EP featuring songs written by aspiring employee composers and interpreted by famous artists, won an Award of Excellence.
With the Silver Quill Award win, “Kapamilya Himig Handog” completes a three-peat in IABC’s international, regional, and local awards programs. Previously, it received a Gold Quill from IABC in New York and a Philippine Quill Award from IABC Philippines. The program was cited for enabling the company to discover fresh talents among employees whose dream is to have their works produced and heard. The winning compositions are currently streaming on Amazon Music, Apple Music, Deezer, Spotify, and YouTube.
ABS-CBN’s “Act As If You Have the Virus” internal communications campaign, which had earlier earned an international Gold Quill Award from IABC, also bagged an Award of Excellence. It was commended for its creative use of arresting imagery and persuasive language to remind employees about the significance of health and safety protocols in the workplace.
The two awards won by ABS-CBN are among the seven winning entries from the Philippines in this year’s Silver Quill Awards, an annual awards program of the IABC Asia Pacific that honors the outstanding works of communication professionals across the region. A total of 23 entries by business communication professionals in Australia, India, and the Philippines have been recognized as Award of Excellence winners for demonstrating strategic acumen, innovative thinking, and creative skills that deliver important results and strategic outcomes.
The winning entries, which were entered in the 2022 Gold Quill Awards, meet the IABC’s 7-point Global Scale of Excellence as evaluated against a stringent set of rubrics by seasoned communication professionals from around the world. Each winner will receive a 2022 Silver Quill Award certificate.