Filipino consumers continue to trust ABS-CBN as the company wins its fifth consecutive Platinum Brand Award at the prestigious Reader’s Digest Trusted Brands 2020, while It’s Showtime host Vice Ganda was hailed as Most Trusted Entertainment/Variety Presenter.
Once again, thousands of Filipinos ranked the Kapamilya network highly in terms of trustworthiness, credibility, quality, value, understanding of consumer needs, innovation, and social responsibility, in a survey commissioned by Reader’s Digest.
In the virtual awarding ceremony posted on the international magazine’s website on Thursday (January 28), ABS-CBN Integrated Marketing and Consumer Experience head Cookie Bartolome said that the award serves as a reminder for the company to continue giving its best service to Filipinos.
"For the past 67 years, ABS-CBN’s mission is to be in the service of the Filipino, and to be voted as a trusted brand is a testament of how through our brand of service we’ve earned the trust and support of millions of Filipinos that we have served. This award also serves both as a reminder and an inspiration of how at all times we should give our best and most meaningful service to inspire and uplift Filipinos wherever they may be," Bartolome said.
Meanwhile, Vice Ganda also earned consumers’ trust again for spreading happiness and inspiration to thousands of viewers through the ABS-CBN noontime show It’s Showtime.
“I am so grateful that you appreciate my work as an entertainer. God bless you guys,” Vice said after winning the award for the second straight time.