ABS-CBN is still the top choice of Filipinos in the country for vital news stories and timely, family-oriented programs as it logged an average audience share of 44% for 2019, versus GMA’s 31%, based on data from Kantar Media.
Kapamilya shows secured 9 slots in the top 10 list of most watched programs in 2019 with FPJ’s Ang Probinsyano (36.9%) still ruling nationwide. This was followed by The Voice Kids (33.5%) and The General’s Daughter (31.5%).
Other ABS-CBN programs that emerged as the favorite of Filipino viewers include World of Dance Philippines (31.4%), Search for the Idol Philippines (29.1%), Ngayon at Kailanman (28.7%), Parasite Island (28.6%), TV Patrol (28.2%), and Starla (26.6%).
Meanwhile, ABS-CBN won across all territories in 2019, especially in Mega Manila where it earned an average audience share of 36%, in contrast to GMA’s 31%, and in Metro Manila where it garnered 42%, beating GMA’s 25%. ABS-CBN was also victorious in Total Luzon with 40%, compared to GMA’s 33%; in Total Visayas with 54%, versus GMA’s 24%, and in Total Mindanao with 51%, while GMA only logged 28%.
ABS-CBN also became triumphant across all time blocks, particularly in primetime where it registered an average audience share of 47%, versus GMA’s 31%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
The Kapamilya network was also the most watched in the morning block (6AM-12NN) with an average audience share of 37%, compared to GMA’s 28%; in the noontime block (12NN-3PM) with 44%, beating GMA’s 31%, and in the afternoon block (3PM-6PM) with 46%, versus GMA’s 32%.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.