ABS-CBN is doing its part in arming Filipinos with relevant information to stop the spread of the disease through its “Ligtas Pilipinas sa COVID-19” campaign on radio, TV, and online.
The “Ligtas Pilipinas” campaign features videos and other promotional materials aimed to educate the public about COVID-19 so they may protect themselves and their loved ones against the deadly virus. The materials have been airing or posted across all ABS-CBN platforms for weeks already in both traditional and new media
Kapamilya stars have also shown full support for the campaign like Kim Atienza, Amy Perez, Ryan Bang, Vhong Navarro, Karla Estrada, Jolina Magdangal, Melai Cantiveros, Toni Gonzaga, and Luis Manzano. In their own way, they have helped impart useful information about the disease to the public.
Among the topics covered by the information campaign include proper handwashing, proper cough etiquette, and social distancing. It also provided helpful tips on what to do during a self-quarantine, how to take care of PUIs (Person Under Investigation), and explained the difference between a PUI from a PUM (Person Under Monitoring), and more. It also reminded the public not to spread fake news about COVID-19 and guided them in spotting this false information.
Aside from videos, ABS-CBN also released art cards that grabbed the attention of netizens. Among these are memes using iconic scenes from popular Star Cinema movies like “One More Chance,” “Four Sisters and a Wedding,” and “Alone Together” that were well-received by netizens as they get to learn more about the concepts surrounding COVID-19 in a light and playful manner.