ABS-CBN’s feature on 101-year-old fan wins award in Singapore

The remarkable story of Mama Nene, a 101-year-old solid ABS-CBN fan, continues to amaze and touch hearts even outside the Philippines.

Mama Nene who is fondly called Lola Sentenaryo. Photo courtesy of ABS-CBN Creative Communications Management

Fondly called “Lola Sentenaryo,” Mama Nene was featured in one of the Kapamilya network’s 65th anniversary videos released last year. In the said TV spot, she shared how she finds comfort in watching ABS-CBN teleseryes, welcoming TV characters like Cardo, Romina, and Daniela in her home like they are her own kids and grandchildren.

Mama Nene and her family with the stars of Kadenang Ginto. Photo courtesy of ABS-CBN Creative Communications Management

The video, which now has close to a million views on Facebook, recently won Best Long Form Brand Image in the PROMAX Asia Awards in Singapore. PROMAX Asia, which celebrates outstanding achievements in the world of entertainment marketing and design, is participated in by leading media companies such as HBO Asia, FOX Networks Group, Sony Pictures, Asia, and Star India, among others.

Since her husband got sick with Alzheimer’s Disease, Mama Nene is left mostly to herself with her children now busy with their own families. “I never feel alone when I watch ABS-CBN,” Mama Nene said in the video.  Because of her regular habit of watching Kapamilya teleseryes, Mama Nene remains hopeful that her own family will find ways to get closer and have a happy ending.

ABS-CBN Creative Communications Management head Robert Labayen was co-chair of the Promax Asia 2019 Conference

ABS-CBN won Best Long Form Brand Image in the Promax Asia Awards in Singapore. Photo courtesy of ABS-CBN Creative Communications Management

“Soap Opera Grandma (Lola Sentenaryo)” was produced by the ABS-CBN Creative Communications Management division headed by Robert Labayen who was also Co-Chair of the PROMAX Asia 2019 Conference. Watch it and other ABS-CBN 65th anniversary tribute videos on the ABS-CBN Entertainment YouTube channel and Facebook page.