ABS-CBN Chief Digital Officer named TOYM of the Philippines and Direct Marketing News' 40 under 40 awardee in the USA
ABS CBN Chief Digital Officer named TOYM of the Philippines and Direct Marketing News 40 under 40 awardee in the USA 1

ABS-CBN Corporation’s chief digital officer Donald Patrick Lim has been named one of the Ten Outstanding Young Men (TOYM) in the Philippines, and also one of Direct Marketing News’, a prestigious marketing organization based in New York, USA, 40 Under 40 awardees.

Lim is set to join nine other Filipinos in winning the prestigious distinction of being one of the TOYM awardees presented by the Junior Chamber International (JCI) Philippines. The TOYM seeks to give national recognition to young men and women between the ages of 18-40 who have shown exemplary dedication to their profession or vocation and resulted in positive and significant contributions to their fellow Filipinos.

Meanwhile, Lim, who started working for the Kapamilya network a couple of years ago, was also named as one of Direct Marketing News’ (DMN) 40 under 40 awardees, becoming the first Filipino to receive it in the event held in New York, USA. DMN’s 40 under 40 judge the awardees based on career accomplishments, marketing and leadership approach, accomplishments for the past year, and awards and contributions to the field of marketing. According to DMN’s editor-in-chief Ginger Conlon, the Kapamilya network’s chief digital officer is also the first Southeast Asian awardee.

Direct Marketing News as an organization provides comprehensive coverage of the hottest trends, success strategies, and core technologies that marketer need to get from raw data to something profitable for their company.

Aside from the TOYM award he is set to receive and the 40 under 40 award, Lim has also been considered as one of the founding fathers of digital marketing in the Philippines, having been awarded as the Digital Marketer of the Year at the Asian Leadership Awards in Dubai, UAE by the Asian Confederation of Business, the Young Market Masters Award in Online Marketing by Mansmith and Fielders, an honorary Certified eMarketing Consultant title by the eMarketing Standards Board of Australia. He was also the first recipient of the Digital Leader of the Future award conferred at the World Brand Congress in Mumbai, India, among others.

With Lim at the helm of the company’s digital media division, ABS-CBN has risen to the top of the digital media platform and has launched three digital products: Stellar for Social Media Marketing, Chicken Pork Adobo, a multi-channel network that aims to empower Filipino YouTube content makers, and the Push Awards to recognize celebrities who communicate with their fans on social and digital media.