ABS-CBN Corp. Comm. September 02, 2015 12:59 AM
ABS-CBN Corporation took home seven trophies at the 2nd Spark Awards for Media Excellence, including the Gold award for the Best Media Solution-Integrated Media category for the “Pope Thank You sa Malasakit: A Message From a Grateful Nation” campaign.
The Spark Awards is the first-of-its kind organized by Marketing Magazine and honors top media owners in the Southeast Asia region, giving them the chance to showcase their value proposition and strength to the industry.
ABS-CBN's “Isang Bayan Para Kay Pacman" campaign for the Pacquiao-Mayweather megafight, meanwhile, was named the Silver awardee for both Best Campaign by a Media Owner and Best Media Solution-Integrated Media. “ABS-CBN 360 App” also took home the Silver award for the Best App by a Media Owner category.
Bronze trophies were given to ABS-CBN's “Book of Thanks” in the Best Media Solution-Social Media, as well as the “Love Is On” campaign in the Best Use of Branded Content by a Media Owner category.
Overall, the ABS-CBN Sales and Marketing team was recognized as the Best Content Team.
During last year's Spark Awards, ABS-CBN bagged the inaugural Gold Award for Best in Show category, as well as two other Gold Spark Awards for the company’s “Tulong Na, Tabang Na” campaign that raised funds for the victims of typhoon Yolanda. Apart from that, the company also took home two Silver awards and four Bronze awards.
Spark Awards received more than a hundred entries before they were assessed by media professionals who head some of the most renowned agencies in the region, such as Havas, Mindshare, and ZenithOptimedia and others.
Held at The Singapore Marriott Tang Plaza Hotel, the gala dinner saw Gold, Silver and Bronze trophies being handed out across 24 categories.