ABS-CBN Corporation is one of the major sponsors of the Media Specialists Association of the Philippines’ (MSAP) “Ascendant: 2017 Media Congress” happening on September 6 to 9 in Baguio City. The Kapamilya Network will bring in celebrities and will run an entertaining show for the delegates of the congress. The MSAP 2017 Media Congress is the biggest and largest gathering of the country’s media experts. ABS-CBN and MSAP have built a strong partnership through the years as both parties constantly support each other’s endeavors.
Present in the contract signing were (L-R) ABS-CBN’s head of integrated marketing Nandy Villar, ABS-CBN’s head of finance for broadcast and integrated news and current affairs Cat Lopez, ABS-CBN’s chief finance officer Aldrin Cerrado, ABS-CBN’s chief operating officer of broadcast Cory Vidanes, chief executive officer of IPG Media Brands and overall chairman of media congress Venus Navalta, ABS-CBN’s head of integrated sales August Benitez, managing partner of Havas Media and vice chairman of the media congress Herminia de Leon, and president of Media Specialists Association of the Philippines Gladys Basinillo.