How ABS-CBN TVplus strengthens Kapamilya bonding
How ABS CBN TVplus strengthens Kapamilya bonding 1

ABS-CBN TVplus is not just for enjoying exclusive channels like CineMo and Yey, but is also for family bonding while watching movies on KBO (Kapamilya Box Office).

This experience is available only to the 3.3 million owners of the ‘mahiwagang black box.’ This is just another innovation that the country’s pioneering digital terrestrial television brings to Filipino families today.

“We’re giving our Kapamilyas a chance to strengthen family bonding over weekends as they watch and enjoy movies together on the Kapamilya Box Office (KBO). It includes blockbusters, new releases from Star Cinema, MYX, and catch up of your favorite Kapamilya teleserye,” ABS-CBN head for digital terrestrial television Chinky Alcedo said.

“Additionally, KBO also gives them access to calls, texts, and mobile data for internet through ABS-CBN mobile, so the family can stay connected,” She added.

When families register to KBO 30, they can enjoy several movies, call, text, and surf the internet via ABS-CBNmobile. If they register to Super KBO 99, they get premium movies that are fresh from the cinemas that are bundled with ABS-CBNmobile’s trinet and mobile data.

“Kapamilya moms want the best value for their families, so the opportunity to enjoy movies at home, plus access to ABS-CBNmobile services offers a complete bonding experience,” Chinky explained.

Since KBO’s launch in 2016, families that have ABS-TVplus have had more enriching times at home.

Among those who have registered to KBO is 23-year-old Pamela Estupigan, a grade school teacher who lives in Manila. Pamela, her mom, and her sisters have enjoyed watching movies at home via ABS-CBN TVplus’ KBO like “Four Sisters and a Wedding” and John Lloyd-Bea movies, among others.

 “I watch KBO with my whole family. It is always a good bonding experience for us because we get to spend more quality time together at home,” said Pamela.

Pamela also looks forward to watching latest Star Cinema movies on KBO with her family and shares that the service also encourages her to avoid patronizing pirated content.

This year, some of the movies that have premiered on Philippine television via KBO include Charo Santos’ “Ang Babaeng Humayo,” Kathniel’s “Can’t Help Falling In Love,” Lizquen’s “My Ex and Whys,” Sandara Park’s “One Step,” and Erik Matti’s “Seklusyon,” among others.

Meanwhile, the movies that will be featured on KBO this September are “The Third Party,” This Guy’s in Love with You Mare,” “Pangil sa Tubig,” “The Strangers,” and “The Mommy Returns” (Sept 9-10); “Dear Other Self,” “Working Beks,” “Tumbok,” “24/7 In Love,” and Walang Forever (September 16-17); “Kita Kita,” “Amorosa,” “In The Name of Love,” “Girlfriend for Hire,” and “Third Eye” (Sept. 23-24); and “Camp Sawi,” “In My Life,” “Dilim,” “Dukot,” and Rematado” (Sept. 30-Oct. 1).

ABS-CBN is the first media and entertainment company in the Philippines to make the historic switch from analog to digital terrestrial television in 2015 to transform the TV viewing experience of Filipinos. Using digital signal transmission, ABS-CBN TVplus gives TV viewers dramatically crisp picture and sound. Aside from exclusive channels and KBO, TVPlus can also capture and broadcast channels that transmit in digital and is offered for a one-time payment fee.

ABS-CBN TVplus also adds to the growing list of digital properties of ABS-CBN, the country’s leading media and entertainment organization that is now rapidly transitioning into an agile digital company, with the biggest online presence among all media companies.