Life is sometimes an uphill battle but we can always conquer the challenges if we stand together. We draw strength and courage not only from ourselves but also from the people we love. No matter how enormous the odds are, those we value will inspire us to keep on moving forward. We can still shine even when darkness envelopes the light, because nothing can defeat the power that our loved ones can provide.
Recognizing the essence of relationships in helping one overcome obstacles, Sun Life Financial launched a new collection of digital films dubbed “Sun Shorts 2” last June 7, 2017 at the Makati Shangri-La Hotel. Inspired by stories of Sun Life’s clients, the short films highlight how our loved ones empower us to pursue our dreams and make the right choices in life, and also advocate how securing your and your family’s future through life insurance paves the way for a brighter life.
“Waves” by Zig Marasigan puts the spotlight on millennials, who are often mistakenly identified as a generation that lacks purpose in life. Meanwhile, “She Said, She Said” by Nic Reyes features the journey of a single mom as she struggles to provide her daughter’s needs. Mihk Vergara’s “Sayaw” tells the story of a couple coping with a long-time marriage that has gone cold.
Sun Life Chief Marketing Officer Mylene Lopa elaborated on why their team chose digital media as the platform for the campaign. “As we all know, very popular ‘yung video as a format in engaging people. We want to target the audience online kasi a lot of our consumers are online now. In short films, you can convey a very beautiful story. It does not take too much time. It is not very imposing on our audience, mga 4 minutes lang, and we can already impart a very important message to them,” she said.
Sun Life brand ambassadors Piolo Pascual, Judy Ann Santos, Matteo Guidicelli, and Charo Santos-Concio took part in unveiling Sun Life’s short films. The ambassadors pointed out the role of planning for the future in protecting the relationships that matter to us, and also emphasized the essence of financial literacy as the bastion that will secure brighter and more fruitful days ahead with the ones we love.
The launch of Sun Shorts 2 is Sun Life’s way of marking the fourth year of Financial Independence Month. The company remains committed to helping Filipinos achieve financial freedom, since many are still struggling with their finances. In fact, research conducted by the company in partnership with Social Weather Station show that 9 out of 10 Filipinos experience financial shortage; 40% of the Filipinos rely on their spouse’s income to pay for medical treatment; 90% are worried about the breadwinner dying or suffering a grave illness; and 40% are insufficiently prepared to fund their children’s education.
The statistics demonstrate the lack of financial literacy in the Philippines and Sun Life wants to be at the forefront of helping the nation break free from the unfortunate cycle by teaching more Filipinos how to properly save and invest.
“For as long as they have dreams to pursue and relationships to care for, Sun Life will be here for them as their partner in this journey,” Ms. Lopa stated.
Watch the first Sun Shorts 2 film entitle waves below!
Meanwhile, “She Said, She Said” will premiere on June 14 and “Sayaw” will be shown on June 21. Each film will have an explainer video starring Sun Life brand ambassadors Matteo, Judy Ann, and Piolo.
For more information and updates, visit www.sunlife.com.ph or follow @sunlifeph on Facebook, Twitter and Instagram.