The power to transform and overcome a difficult starting point is in your hands

Every woman who aspires to be a beacon of beauty and influence has a challenging road ahead of her. In a society where gender and social inequality exist, opportunities are sometimes elusive. But no matter what the circumstances are, a woman who confidently dares to take the first step towards reaching her dream will eventually transform her life.

Each success story commences from humble beginnings. At times, an audacious heart is all it takes to spark the fire in one’s soul that will propel her to her destiny. It doesn’t matter if she comes from a struggling community, a broken family or a failed relationship. If she chooses strength over weakness, her defining moment is bound to happen.

That’s what a true beauty queen is. She is not confined by challenges. She is not limited by her past. She is a woman of vigor and character. No matter what her starting point is, she will move forward so that one day she can wear the most coveted crown in the universe.

The Bb. Pilipinas 2017 candidates exemplify that kind of woman. Despite the circumstances they had to endure in the beginning, they never doubted for a second their innate power to transform their lives. Shaped by relevant experiences, they have emerged as beyond beautiful women who will conquer the pageant stage on April 30, 2017. The ladies are all set to showcase their outstanding transformations on Sunday with the help of Cream Silk.

Throughout the years, the number one conditioner has been bringing out the full potential of women, starting with giving them beyond beautiful hair. It boosts their confidence and ignites the power in the candidates to conquer limitless possibilities. Cream Silk makes the crowning glory of countless aspiring beauty queens transform themselves to go beyond their means, to go beyond beautiful.

A woman’s journey to the crown is not an easy one. The beginning is said to be the hardest part. But our reigning Queens are true representations that you might start weak but you can always finish strong. Miss Universe 2015 Pia Wurtzbach can attest to that. Her journey to becoming the most beautiful woman in the universe was initially filled with setbacks but she never gave up. The challenges only served as a starting point to empower her character and strengthen her confidently beautiful heart. Cream Silk also paved the way for her beyond beautiful transformation by empowering her, by reminding her that no matter what, she can conquer the universe.

Now, it is the time for the new Bb. Pilipinas candidates to showcase the beauty, wit and confidence of a true Filipina. It's their chance to show everyone their beautiful transformations. This Sunday, all eyes are on them as they reach the climactic point in their quest for the title. Who will #WearTheCrown? Let’s all find out.