ABS-CBN leads national ratings covering urban and rural homes

ABS-CBN continues to be the country’s most watched TV network with a national average audience share of 45.7%, or a 12 point lead over GMA’s 33.6% from Sept 1 to Oct 13 covering both urban and rural homes, based on Kantar Media data that represent 100% of PH TV viewing population.

Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has 2,000 homes based in urban areas that represent only 57% of the Philippine TV viewing population.

ABS-CBN, the country's leading media and entertainment company, also led in September with a national average audience share of 46% covering urban and rural homes vs GMA’s 34%.

Eight out of the top ten most watched programs last month were produced by ABS-CBN led by the undisputed number one program in the country, “FPJ’s Ang Probinsyano” with an average national TV rating of 39.2%.

In other areas, ABS-CBN also dominated GMA last month. The Kapamilya network led the ratings game in Total Luzon with an average audience share of 41% vs GMA’s 37%; in Total Visayas with 55% vs GMA’s 26%; in Total Mindanao with 58% vs GMA’s 28%; in Total Balance Luzon with 49% vs GMA’s 35%; and in Metro Manila with 37% vs GMA’s 33%.

While ABS-CBN has sustained its TV ratings dominance, it has also kept its leadership in the digital platform through its pioneering video-on-demand service iWant TV. Rapidly transitioning into a digital company, ABS-CBN leads all media networks in bringing its content online to address the change in the Filipinos' viewing habits.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).

International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.

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