Today’s generation of young adults are fueled by infinite aspirations and enormous dreams. Their goal-driven attitude pushes them to go beyond the borders of the ordinary and strive for the extraordinary. However, most young people these days are deterred from chasing their dreams because of lack of financial knowledge. Even with their great desire to travel, own a car or build their own house, these dreams are at times put on hold because of limited finances.
According to a study by Nielsen Consumer Media View, 80% of millennials think it’s important to invest now for the future. However, 87% do not own any financial investment. The same study also presented that 8 out of the 10 respondents claim to budget carefully, but 4 out of 10 would like to spend their money before they get it.
Driven by its passion to help young individuals achieve their goals, Sun Life Asset Management Company, Inc. (SLAMCI) has launched its “Make It Mutual” campaign with brand ambassador Matteo Guidicelli.
Through a series of video blogs (vlogs) with Matteo at the lead, “Make It Mutual” aims to educate the youth about managing their finances, so they would know how to save and invest for the different life goals that they have.
Watch the first episode here:
The vlogs will be released on social media and will discuss topics relevant to personal finance like growing one’s money, beating inflation and investing regularly. “All the vlogs are very realistic and relatable. We hope that through these, we can inspire the youth to start saving and investing for their life goals. The earlier you prepare, the better,” Matteo said. “As a millennial, it is very important to know where your money goes. If you save your money and start investing at a younger age, your money will grow faster and earn more.”
SLAMCI Bank and Alternative Distribution Channel Head Gerald Bautista seconded this, highlighting how, with the youth, there is never a shortage of aspirations, of dreams and goals. “But ask them how they intend to pursue prosperity, more often than not, di nila alam gawin or paano magsisimula. SLAMCI aims to complement the whys with the hows; kumbaga, sa kanila ang dahilan, kami ang paraan,” he said. “At SLAMCI we have a variety of funds that they can invest in depending on their profiles. We have fund professionals to ensure that their investments will grow into full potentials.”
For her part, Mylene Lopa, Chief Marketing Officer of Sun Life Financial Philippines, highlighted how essential social media is in educating millennials on managing their finances. “We are using digital platforms because majority of our target audience and our working population are millennials, and that’s their number one medium now so we really have been engaging them through social media,” she said.
Lopa relayed that the success of their previous digital campaigns are testaments to the effectivity of online tools to spread financial literacy across the young populace. “I think our effort of educating millennials has been paying off. They are more aware of the options available to them, and the fact that we are on digital media makes us less intimidating to them,” she stated.
As one of the leading asset management companies in the country with Php60 billion in Assets Under Management (AUM) as of May 2017, SLAMCI is committed to helping Filipinos achieve prosperity through its mutual funds and its financial literacy initiatives, and the “Make It Mutual” campaign is certainly another step in that direction.
To know more about how you can #MakeItMutual, check out http://brighterlife.com.ph/makeitmutual/.