ABS-CBN is still the most-watched TV network based on recent data from Kantar Media that showed the Kapamilya Network sweeping the Top 10 programs for the month of February, and averaging an audience share of 45% from combined urban and rural homes nationwide vs. GMA 7’s 35%.
The phenomenal "FPJ's Ang Probinsyano" (43.2%) is still the number one program in the whole nation and has not let go of the top spot since it aired five months ago. It is followed by "Pangako Sa 'Yo" (40.1%), which repeatedly broke its ratings record during its final month. This is the first time both shows breached the 40% mark for its monthly average rating since they premiered. Another show that ended in the Top 5 was "Dance Kids" (35.2%) at the 3rd spot, followed by the new primetime favorite "Dolce Amore" (34.6%), and the weekend program "Pilipinas Got Talent Season 5" (32.7%).
Completing the Top 10 are "MMK" (31.6%), "TV Patrol" (30%), the only newscast in the Top 10, "Wansanapataym" (29.8%), "Home Sweetie Home" (26.7%), and Rated K (24.6%).
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 2,000 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
The primetime block remained Kapamilya country with ABS-CBN recording an average audience share of 51% vs. GMA's 32%, for the month of February. Apart from those mentioned above, primetime programs "Pasion De Amor" and “On The Wings of Love,” also did well, both ending with a bang with an average national rating of 18.1% and 21.4%, respectively to finish in the Top 20. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
Meanwhile, "It's Showtime" (18.1%) was also able to sustain its strong January thanks to the success of its Tawag ng Tanghalan segment, enabling it to beat “Eat Bulaga” (14.9%), which has already dropped out of the Top 20 programs. “Be My Lady,” on the other hand, continued to dominate its rival program “Princess in the Palace,” averaging 17.5% to its competitor’s 8.7%. The station’s afternoon block also garnered a 42% nationwide rating vs. GMA’s 37%.
ABS-CBN’s new original singing game show in the weekend, “I Love OPM” is also off to a great start, with an average rating of 20.1%, enough for its inclusion in the Top 20 programs. Completing the weekend cast for ABS-CBN in the Top 20 are “Goin’ Bulilit” (21.4%), and “Ipaglaban Mo” (18.7%).
ABS-CBN also fared better than its competition in other territories such as Balance Luzon (areas in Luzon outside Mega Manila) where it scored a national average audience share of 46% vs GMA’s 36%; in Visayas with 55% vs GMA’s 26% and in Mindanao with 57% vs GMA’s 26%
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, CNN Philippines, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).
International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.