From left to right: ABS-CBN head of print publishing and digital operations Mark Yambot, ABS-CBN Lifestyle Ecosystem president Ernie Lopez, actor/singer Matteo Guidicelli, QuadX chief commercial officer Mia Bulatao, ABS-CBN Lifestyle Ecosystem head Paolo Pineda, QuadX marketing head James Loverio, ABS-CBN Lingkod Kapamilya Foundation Inc. head of donor and project management Josine Reyes, and ABS-CBN Integrated Public Service head Jun Dungo
Metro.style and QuadX proudly launch the first-ever online celebrity charity event for the benefit of ABS-CBN Lingkod Kapamilya Foundation, Inc. (ALFKI). Titled “Signed, Sold, Delivered,” the new charity campaign will have the biggest and brightest stars of ABS-CBN, as well as society’s most fashionable, donating coveted pieces from their personal collections.
These items – ranging from bags to dresses, watches, accessories and the like – will be up for sale on May 15 (Tuesday) on the Metro.style website. Now, fans and the online shopping community can own a piece of their favorite celeb’s collections and participate in a greater, inspiring initiative.
“We are very excited for this initiative as Metro.style and QuadX join forces to further help spread awareness, boost support, and raise funds for the respective programs and projects of ALFKI,” said ABS-CBN Publishing president Ernie Lopez. “All proceeds of the charity event will go to ALFKI’s Operation Sagip, Bantay Bata and Bantay Kalikasan.”
Sharing the same enthusiasm, ABS-CBN Lifestyle Ecosystem head Paolo Pineda added, “Metro.style places itself at the forefront of innovation by merging lifestyle content, retail shopping, and philanthropy. As we have always strived for, we aim to elevate the online experience – whether that be through the articles that we create, the videos that we produce, and the campaigns that we initiate.”
From left to right: ABS-CBN Lingkod Kapamilya Foundation Inc. head of donor and project management Josine Reyes, Lifestyle Ecosystem president Ernie Lopez, QuadX chief commercial officer Mia Bulatao, ABS-CBN Lifestyle Ecosystem head Paolo Pineda, and Integrated Public Service head Jun Dungo