ABS-CBN is still the network of choice nationwide by most Filipino viewers that offered heartwarming and essential lessons, as well as comprehensive news in February as it registered an average audience share of 45%, or 15 points higher than GMA’s 30%, based on data from Kantar Media.
Like in January, the Kapamilya Network swept nine out of the top ten most watched shows nationwide with “FPJ’s Ang Probinsyano” leading the list with 42.3% because of its gripping, yet timely story, despite having a new rival program.
It is followed by “TV Patrol” (31.3%), which brought pertinent news stories. Meanwhile, “World of Dance Philippines” (31.3%) also continued its reign as the country’s most watched weekend program as it featured its Duels round.
“The General’s Daughter” (30.6%), also continued to keep viewers on the edge of their seats, while “Maalaala Mo Kaya’s” (25.1%) heartwarming and values-laden life stories attracted weekend viewers.
The relevant episodes of “Home Sweetie Home Walang Kapares” (22.9%) and “Wansapanataym” (22.7%) for February continued to captivate viewers, while the thrilling episodes of late night favorite “Halik” (22.3%) had viewers glued on their screens. On the other hand, “Rated K Handa Na Ba Kayo” (21.6%) entered the top 10 for the first time this 2019.
ABS-CBN also sustained its lead in Metro Manila and Mega Manila. The Kapamilya network dominated in Metro Manila where it scored 43%, or 20 points higher than GMA’s 23%. ABS-CBN likewise led in in Mega Manila where it registered 36%, beating GMA’s 29%. Likewise, ABS-CBN sustained its lead in Total Luzon where it got 40% over GMA’s 32%; in Total Visayas with 55% over GMA’s 24%; and in Total Mindanao with 55% versus GMA’s 26%.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
Once again, ABS-CBN won across all time blocks, particularly in primetime where it earned an average audience share of 50%, or 20 points higher than GMA’s 30%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments to reach more consumers effectively.
The Kapamilya network was also successful in conquering the morning block (6AM-12NN) with an average audience share of 37%, compared to GMA’s 26%; in the noontime block (12NN-3PM) with 44%, versus GMA’s 30%; and in the afternoon block (3PM-6PM) with 46%, beating GMA’s 32%.