ABS-CBN Corporation, the leading media and entertainment company in the Philippines, has secured a volume deal with StarTimes, the leading digital TV operator across Sub-Saharan Africa.
The partnership, which entails the airing of more ABS-CBN series in the region in response to African viewers’ demand for more Filipino dramas, was signed by ABS-CBN’s OIC-Head Integrated Program Acquisitions and International Distribution Maria Cecilia Imperial, Finance Head for Broadcast and Integrated News and Current Affairs Catherine Lopez, and StarTimes chairman Pang Xinxing at the recently concluded MIPCOM (Marché International des Programmes de Communication or International Market of Communications Programmes), the biggest global market for entertainment content held in Cannes, France.
“Filipino stories are full of youthful romance, pure love, and also dramatic plots. They show how the young Asian people struggle with lives and how to love,” said StarTimes chairman Pang Xinxing.
ABS-CBN, meanwhile, is looking forward to reach new audiences and touch the hearts of more African viewers through its heartfelt Filipino stories.
“Despite the highly competitive global market, Africa has remained to be one of our constant and strongest territories. We look forward to an even wider presence for Filipino content in the region via the StarTimes platform,” said ABS-CBN OIC-head for Integrated Acquisitions and International Sales and Distribution Maria Cecilia Imperial.
ABS-CBN is slated to provide first-window screening of its latest top-rating shows, which includes the family drama “A Love to Last,” and the record-rating revenge drama series “Wildflower.”
Among the hit Filipino dramas aired via StarTimes were “On the Wings of Love” and “Dolce Amore.” The pay-TV channel is currently airing the Julia Montes-starrer “Doble Kara.”
ABS-CBN’s content, popular for its heartfelt Filipino stories, is made available across other territories through ABS-CBN International Distribution, recognized in the global arena as a reliable foreign content provider. It has been a premier source of high quality Filipino programming in over 50 territories all over the world and has sold over 30,000 hours of content worldwide. Living up to this recognition, ABS-CBN International Distribution commits to add to its line-up of high-caliber programs and movies with cast and storylines that appeal to various cultures.
ABS-CBN, home to the Philippines’ top-rating TV programs, box-office films, and best-selling books and music, is rapidly transitioning into an agile digital company and continues to expand its services and businesses to address the different needs of Filipinos worldwide.
It continues to be in the service of the Filipino by harnessing the power of transformative content and world-class talent to Filipinos and global audiences using relevant entertainment platforms and technologies to help strengthen the Filipino family, promote self-advancement, contribute to nation-building, and bring cultural pride to Filipinos.
For more information, visit ABS-CBN International Distribution’s official website at http://internationalsales.abs-cbn.com.