ABS-CBN stays on top in March

ABS-CBN remained unbeatable as the most watched network in March as nine Kapamilya shows continue to entertain and empower viewers, leading it to record an average audience share of 47%, or 17 points higher compared to GMA’s 30%, according to data from Kantar Media.

Still leading the list of most watched programs is “FPJ’s Ang Probinsyano” (42.4%) which remains undisputed as the top program nationwide with its adrenaline-pumped action in March. It is followed by “The General’s Daughter” (32.3%), which has triumphed over a new rival program with almost double the viewership.

Talent show “World of Dance Philippines” (31.5%)is the leading program on Saturdays and Sundays as it consistently topped weekend programming last month, while “TV Patrol” (30.9%) stayed as the Filipinos’ newscast of choice for relevant news and information.

 “Maalaala Mo Kaya” (28.7%) kept viewers in March inspired, while “Halik” (24.5%) had viewers’ hooked on the fierce confrontations of its lead characters.

Also part of the top ten list are the magazine show “Rated K Handa Na Ba Kayo?” (22.2%), the values-laden series “Wansapanataym” (21.9%), and the relevant sit-com “Home Sweetie Home Walang Kapares” (21.6%).

Meanwhile, the Kapamilya network kept its lead nationwide, particularly in Metro Manila where it hit an average audience share of 44% versus GMA’s 24%, and in Mega Manila where it got an average audience share of 38%, compared to GMA’s 30%. ABS-CBN also topped in Total Luzon where it registered 41%, beating GMA’s 33%; in Total Visayas where it scored 57%, compared to GMA’s 23%; and in Total Mindanao where it garnered 56% versus GMA’s 25%.

ABS-CBN also won across all time blocks, particularly in the primetime block (6PM to 12 MN) where it garnered an average audience share of 50%, or 20 points higher than GMA’s 30%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.

Likewise, the Kapamilya network also reigned supreme in the morning block (6 AM to 12 NN), where it registered 38%, compared to GMA’s 28%; in the noontime block (12 NN to 3 PM), where it hit 48% versus GMA’s 29%; and in the afternoon block (3PM-6PM) with 49%, beating GMA’s 30%. 

Global audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.