ABS-CBN gains more viewers nationwide with values-orieted programs

ABS-CBN programs that promote love for family and good values entertained more Filipinos nationwide last February.

Based on Kantar Media data covering both urban and rural homes nationwide, ABS-CBN maintained its lead over its rival network nationwide after it hit an average audience share of 44% vs. GMA’s 35% last month.  Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

“FPJ’s Ang Probinsyano” topped list of top 20 most watched programs in the country with an average national TV rating of 37.9% followed by “Your Face Sounds Familiar Kids” (36.8%) and “Wansapanataym” (32.5%)

The Coco Martin-led soap continues to captivate viewers with its action-packed and values-filled episodes that promote crime awareness, “Your Face Sounds Familiar Kids” for providing entertainment that bonds the whole family, and “Wansapataym” for teaching important lessons to its young viewers.

Drama anthology “MMK” (30.7%) continues to touch viewers with its heartwarming and inspiring stories of Filipinos overcoming struggles, while teleseryes “My Dear Heart” (27.4%) and newly launched “Wildflower” (21.5%) show viewers the power of love and how it can conquer hate, fear, or anger in anyone’s heart. Heart (Nayomi Ramos) continues to touch and change the life of cold-hearted and power hungry Dra. Margaret Divinagracia (Coney Reyes) while Ivy’s (Maja Salvador) quest for revenge gets derailed as she grows feelings for the youngest Ardiente, Diego (Joseph Marco).

“My Dear Heart” notably beat GMA’s newest primetime offering “Destined to Be Yours” which only scored an average national TV rating of 19.6%. Its pilot telecast last Monday (Feb 27) generated only 20.2% nationwide while “My Dear Heart” hit 29.1%.

Now defunct hit afternoon series “Doble Kara” (19%) also made the cut as well as other weekend contenders “Home Sweetie Home” (25.1%), “Goin Bulilit” (24.5%), “Rated K” (19.3%), “Ipaglaban Mo (19.1%), and “It’s Showtime (Saturday)” (18.8%).

“TV Patrol” (30.2%) remains to be the most watched newscast on weekdays and even on weekends with and “TV Patrol Weekend” (18.5%).

ABS-CBN once again ruled primetime (6PM-12MN) where it scored an average audience share of 47%, a 13-point lead compared to GMA’s 34%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

ABS-CBN also beat GMA in February in other areas. More viewers tune in to the Kapamilya network in Total Balance Luzon with an average national audience share of 45% versus GMA’s 38%; in Total Luzon with 40% vs GMA’s 37%, in Total Visayas with 52% versus GMA’s 30%; and in Total Mindanao with 53% versus GMA’s 31%.

ABS-CBN is home to the nation’s top-rating TV programs, box-office films, and best-selling books and music. With the ability to harness the latest in technology and innovation, the company is rapidly transitioning into an agile digital company with the biggest online presence among all media companies, and a growing list of digital properties. ABS-CBN was also first in the country to offer content online and on mobile, and even pioneered digital television in the nation.

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