Star Cinema’s “Seven Sundays” was recognized for depicting the Filipino family values of understanding, forgiving, respect, unity, and love at the recent Asia-Pacific Tambuli Awards. Accepting the “Cinema for Good” special award were “Seven Sundays” screenwriter Kiko Abrillo, Rebisco senior vice president for Marketing Rey delos Reyes, ABS-CBN Film Productions, Inc. Branded Entertainment Unit (BEU) head Thellie Castro-Palanisamy, Dwight Bercero of BEU-Cinema, “Seven Sundays” screenwriter Jorell Gonzaga, and Gines Sarangaya of Operations-Star Cinema, together with the film’s stars Ronaldo Valdez and Cristine Reyes. The movie was a collaboration between the film production arm of ABS-CBN and Rebisco to inspire and strengthen Filipino families around the world. The Asia-Pacific Tambuli Awards, held last June 5 at the Shangrila Hotel at the Fort, is the pioneer award show globally on effective advertising for good. The award-winning body looks at entries from Asia Pacific, Australia, New Zealand, and the Middle East, including campaigns created or initiated from anywhere in the world that run in Asia-Pacific, Australia, New Zealand, and the Middle East.