ABS-CBN broadens nationwide ratings leadership

ABS CBN broadens nationwide ratings leadership 1

ABS-CBN’s TV offerings continue to draw more viewers nationwide as the TV network launched three new top-rating shows and ruled in national TV ratings in August, with an average audience share of 44%, or 12 points higher than GMA’s 32%, according to data from Kantar Media.

The Kapamilya network remained victorious in both urban and rural homes, particularly in Metro Manila where it recorded 41% versus GMA’s 28%. ABS-CBN also ruled in Total Luzon with 40%, compared to GMA’s 36%; in

Total Visayas with 51% versus GMA’s 26%; and in Total Mindanao with 52%, beating GMA’s 26%.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

“FPJ’s Ang Probinsyano” (41.7%) once again topped the list of most watched programs, followed by “Your Face Sounds Familiar Kids” (34.8%).

Also part of the top ten list are “TV Patrol” (31.2%), new Kapamilya primetime series “Ngayon at Kailanman” (29.9%), “Bagani” (29.6%), “MMK” (28.4%), “Wansapanataym” (25.7%), “Home Sweetie Home” (24.9%), and “The Blood Sisters” (21.6%).

ABS-CBN also ruled across all timeblocks, particularly in primetime as it scored an average audience share of 48%, or a 16-point lead against GMA’s 32%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.

The Kapamilya network also led the morning block (6 AM to 12 NN) with an average audience share of 41% versus GMA’s 32%; the noontime block (12 NN to 3 PM) with 43%, compared to GMA’s 33%; and the afternoon block (3 PM to 6 PM) with 43%, beating GMA’s 36%.