When local celebrities joined the #VivoPerfectSelfieCup, we thought it’s all about jumping on the hype train and winning the #PerfectSelfie title. Apparently, it means so much more—especially to the beneficiaries of their double tap-worthy photos.
Vivo, one of the Top 5 global premium smartphone brands, tapped Yeng Constantino, Erich Gonzales, Jessy Mendiola, Enchong Dee, Andrea Brillantes, Jane Oineza, Sue Ramirez, Miles Ocampo, Maris Racal, and Loisa Andallo in their newest digital campaign using the world’s first 20 MP Dual Front camera, the Vivo V5 Plus. Using their strong social media presence, these artists will give selfie a whole new light—and turn insta-hearts into insta-donation to help the less fortunate Filipinos.
Netizens can participate by following Vivo Philippines’ Instagram page (@vivophil) and ‘liking’ the #PerfectSelfie of their chosen celebrity. At the end of the campaign, the total number of unique ‘likes’ for each photo will be considered as the donation amount (1 unique like = 1 peso) to Habitat for Humanity Philippines, which has a vision to make a world where everyone has a decent place to live.
Being part of this great cause has many pros: Aside from helping the Filipino community in need, participants also get the chance to take home surprises from Vivo Philippines and the celebrities mentioned above.
These stars need your insta-hearts now more than ever. Support your faves in the #VivoPerfectSelfieCup and help make a difference in the lives of our fellow Filipinos!