SM City North Edsa unveils a magical holiday with ceremonial Christmas tree lighting
SM City North Edsa unveils a magical holiday with ceremonial Christmas tree lighting 1

One of the Philippines' much-loved shopping malls officially ushered in the holiday season as a stunning 45-feet-tall tree was lit up to bring festive cheer to local visitors and shoppers.

Held last Friday, November 8 at the mall's The Block Atrium,  the magical holidays at SM City North Edsa was opened with a welcoming remark from SM Supermalls' Assistant Vice President for Operations Jocelyn Clarino, followed by magical performances from singer Marynor Madamelisa and Ballet Manila.

Also gracing the ceremony was the country's very own Miss Universe 2015 Pia Wurtzbach as the Frozen Magical Christmas Queen.

The beauty queen, along with Santa Claus, capped off the magical afternoon with a photo op under the newly lit SM City North Edsa magical giant Christmas tree, adorned with illuminated gems, crystals, and snowflake ornaments.

"Year after year, we at SM Supermalls work tirelessly to bring Christmas experiences that awe and inspire our shoppers to create unforgettable moments at SM. This year is no different as we elevate your holiday shopping experience with some winter magic," said Clarino, who spoke on behalf of SM Supermalls COO Steven Tan.

The tree lighting ceremony marks the beginning of a string of holiday festivities at SM City North Edsa, where kids and families will be given the opportunity to meet Elsa and Anna from November 29 to December 1 at The Block Atrium. Visitors and shoppers can also look forward to a special performance by Ballet Manila on December 14 and 21.

Other activities include a Magical Science Show on November 10 and December 14, Santa Meet and Greet on December 8, 15, 22 to 25, and Christmas Carols by National University Chorale on December 15 at The Block. Over at the Skygarden, a firework show is scheduled on November 8, December 14, 21, and 28, as well as the Skygarden Live: Christmas Series concert on December 6, 13, 20, and 27.

#GoNorthThisChristmas to experience a magical holiday celebration with your family and friends at SM City North Edsa. Don’t forget to visit for more #SparklingSMallidays!