SM Supermalls formally launches Royal Kids Month

Last October 5, Saturday, the activity center of SM Southmall was transformed into one big royal kingdom as kids and their families flocked to the mall for the grand lunch of #SMSuperKidsDay2019 which promised a whole day filled with exciting and fun activities which culminated in a Royal Kick-off party complete with standout performances fit for all the young prince and princesses that came to celebrate this year’s kick-off event.


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Before the party began, all the young participants showcased their dazzling costumes with a grand royal parade around the mall. Opening remarks from SM SVP for Marketing Jonjon San Agustin and SM Lifestyle Senior Manager Stephanie Henares formally started the program. “We thought of the royal theme this year because we always like to give people a customer experience they will always remember even after they have left the mall. We want to give them something that will touch their hearts, something that will always be memorable for them and also for their parents,” San Agustin says.


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The kids also enjoyed fun booths courtesy of Toy Kingdom which included a life-size Barbie photo booth, a Hot Wheels Challenge area, and the Vivo Super Royal Dash.Before the performances, a lively marching band heralded the start of the festivities followed by a Disney song medley performance from young ballerinas. Hosts Sho Suzuki and Krystal Brimner introduced young talented Star Magic performers Omar Uddin, Yesha Camille, Robbie Wachtel, JJ Quilantang who’s solo song numbers lit up the stage in their own unique way. This was followed by the introduction of celebrity guests like Patrick Garcia, Regine Angeles, radio deejay Cerah Hernandez who took the stage along with their respective families and shared their messages of love and inspiration for the young and young-at-heart members of the audience. The finale performance came from SM Superkids 2017 winner and The Voice Kids alumni Gaeia Salipot who led the audience in doing the Superkids Pledge and the Royal Cha-cha.


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For the entire month of October, SM Supermall branches all over the country treats young shoppers with a month-long celebration. Aside from SM Super Kids Day, Kids’ Month will further delight kids and their families with shopping treats at Toy Kingdom, The SM Store, Baby Company and SM Markets plus the annual nationwide celebration of United Nations Day (October 8 to 31) and Halloween (October 18 to 31).


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True to its promise of always giving their customers a more memorable experience every year, SM is also launching their “Super Kids Jam” playlist which is now downloadable on Spotify.

For more details on the Kids Month actitivities visit