For over 10 years, iWant TV, ABS-CBN’s over-the-top platform, has established itself as the Filipinos’ go-to site/app to catch up on their favorite Kapamilya shows. Its user base has steadily increased, hitting an 10,200,000 registered users this year, with 1,250,000 returning regularly for their entertainment fix. In the recent months, iWant TV’s offerings have been raking in eyeballs, with Kadenang Ginto and FPJ’s Ang Probinsyano hitting the 1 million mark for weekly views; and just last week, Halik secured a whopping 3.6 million weekly views.
But as it continues to house the network’s airing shows, iWant TV is undergoing a major transformation. Come November 17, in its mission to expand its offerings beyond television, “iWant TV” will be dropping the “TV”. The all-new iWant will focus on giving Filipinos more of what they want: more titles, more creators, and a more seamless experience. And they will get all they want on the bigger, bolder, and better iWant--all in one platform, for free.
The new iWant will unlock thousands of titles that the Pinoy pop culture fan will love. From the latest blockbuster hits (only 9 months after theatrical release), nostalgic TV series (such as Palibhasa Lalake, Tabing Ilog, Gimik), to live TV channels (ABS-CBN, ANC), and livestreamed sports (UAAP, NCAA), and even producing its own livestreamed talk show every Friday, 9pm, called I Know Right. And soon, fans will also be able to stream Pinoy singles and albums, as well as online reads (ebooks, magazines, articles, and more).
iWant will also be the home of the country’s best and brightest creators, both young and old. Already, iWant has been making waves with its daring original releases, including the quietly unsettling horror flick Ma, helmed by young director Kenneth Lim Dagatan (“Sanctissima”), the coming-of-age adventure series Spirits Reawaken directed by the renowned Topel Lee, and the nuanced May-December romance Glorious co-produced by Dreamscape Digital, the trailer of which started a social media frenzy, chalking up 10 million views in just three days.
As of this writing, iWant is experimenting with even more original titles, and is partnering with other up-and-coming directors, filmmakers, and writers to cater to younger audiences.
Aside from the name change, iWant will also showcase a major redesign, to make the experience more engaging and easier to navigate. Now with a smarter search function, a stronger recommendation tool, and creative curation feature, fans can quickly look for what they want--and discover new favorites along the way. The new iWant will also allow users to download content, so they can watch it anytime, anywhere, on any gadget they prefer.
On November 17, iWant will be available to the Philippine market in iOS & Android apps, and through the web. Users just need to download the iWant app and register for FREE. Those who already have an iWant TV app simply need to update to the new version by the launch date.