ABS-CBN has showcased three of its most acclaimed and talked about teleseryes at the ongoing MIPCOM in Cannes, France, to further position its world-class programming to shine in the international stage.
In this prestigious annual gathering of media and entertainment industry professionals from around the world, the Kapamilya network highlighted its three standout, exceptional dramas it considered as top picks for global viewership.
One is The Killer Bride, the currently airing gothic romance-thriller-mystery that is earning raves for its distinctive and unpredictable narrative. It revolves around the titular character Camilla dela Torre who is on a vengeful curse against townsfolk and family members in the fictional town of Las Espadas, who ended her dreams of a happily ever after with a scion of a rival clan. She and her newborn child were left her for dead in a prison fire, after she was set-up, prosecuted, and jailed for a crime she didn’t commit. Maja Salvador, the recently awarded Best Actress in the Asia Contents Awards in Busan, South Korea, plays Camilla.
At the Cannes event, ABS-CBN likewise presented Kadenang Ginto, which is being retitled “The Heiress” for the international audience. The top-rating afternoon drama has achieved cult following and wide social media virality due to its glossy, striking depiction of power struggles and conflicts between heiresses and their children in the wealthy Mondragon family.
And lastly, the recently concluded primetime drama Sino Ang Maysala, which is being marketed globally as “Mea Culpa,” has also been screened at MIPCOM, also drawing global interest for its intriguing, remarkable tale of bar exam passers covering up a crime—accidentally killing a woman in a vehicular mishap after a drunken, drug-induced stupor. Complications and conflicts ensued after one of them chose to claim and adopt a crying baby by the roadside that the dead woman actually snatched away from the mother, who had since been on a frantic search for her child.
These top-rating dramas have all captured the imagination of local viewers with its episodes reaching top trending topic status worldwide.
“These top three titles we are presenting continuously dominate trending topics on social media, especially The Killer Bride, which ranked first on the worldwide [trending] list,” stressed Macie F. Imperial, ABS-CBN division head and VP of integrated acquisitions and international sales and distribution in a statement to the attendees.
“Our narratives present unique storylines and interesting characters that international viewers will get hooked on,” she added.