Afternoons have never been the same since the release of 'Kadenang Ginto' in October last year. The Kapamilya teleserye has proven to be a cult favorite, thanks to its intense scenes and trending cat fights that overtime made the show the most watched afternoon program and one of the most talked-about series on social media.
It is for this reason that up-and-coming beauty brand Skin Magical has partnered with ABS-CBN Licensing to release beauty regimen sets inspired by the characters of the top-rating show. On Friday, August 16, the local skincare label was proud to launch its first-ever Gandang Palaban collection, consisting of four sets for varying skin types -- Sets 0 and 2, which signify the innocence of Cassie and Romina, perfect for delicate and sensitive skin; and Sets 1 and 3, which represent the feistiness of Marga and Daniela, for a much stronger effect.
During the collection's official launch held at Terrace Manila in Quezon City, Skin Magical COO Ghie Pangilinan said that it chose to tap 'Kadenang Ginto', including one of its leading characters Daniela Mondragon, in the hopes of generating further sales and increasing their presence in the market.
"'Di ba, ang Kadenang Ginto is super trending talaga ngayon? So, naisip ko na makakatulong ito sa Skin Magical para makilala pa kami. Sa tulong ni Miss Dimples [Romana], alam ko na talagang mabibigay niya as Daniela Mondragon 'yung best niya sa pag-endorse ng Skin Magical," she said.
Julie Gutierrez of ABS-CBN Licensing said that it’s thrilled to work with a brand that's very pro-life and very pro-women empowerment in line with the network’s unceasing expansion of its consumer business. She stated, “It makes the whole experience of the viewers more fulfilling. Kasi, kumbaga 'yung mga viewers, they like the show, and the partnership with Skin Magical and Kadenang Ginto extends that experience into a product.”
Dimples, who was in character as the popular villainess during the event, took pride of the beauty line as gawang Pilipino and promoting support of female empowerment.
“This one I’m very proud to be part of and be the endorser of Skin Magical because what I love about it is that bukod sa it is women-run, it is also Filipino pride. At the same time, I know for a fact that it works,” said the award-winning actress, whose experience working with the beauty brand she described as “magical”.
One of the highlights of her own set is its extreme peeling effect that helps to reveal smoother and more radiant skin. “Ito ‘yung kailangan nating lahat because with all the pollution and dead skin cells na kumakapit sa face mo… As soon as you know na your skin has been under a lot of makeup and pollution dapat mag-extreme peeling ka na kaagad,” she said. “Lalo ako, I rarely have time in between teleseryes. Laging dire-diretso yung trabaho ko, so kailangan sa akin mag-extreme peeling in between para at least sure ako kapag sumabak ako, gandang palaban pa rin.”
Asked how she defines gandang palaban, Dimples said, “‘Yung kahit ano nang ibinato sa ‘yo na hindi maganda, paninira, ‘yung mga trials and tribulations sa buhay, bumabangon ka pa rin. Pero kapag bumangon ‘yung gandang palaban, hindi lang basta bumangon -- bumangon, naka-red lipstick,” she said.
This is where the Kadenang Ginto beauty regimen sets come into play: In every situation, every set provides everything you need to unleash your inner #GandangPalaban. Unlock the secret to the Mondragons’ flawless skin through Skin Magical’s Kadenang Ginto beauty regimen sets, which are now available to the market for an affordable price of P250 for Sets 1, 2, and 3, and P280 for Set 0.
Kadenang Ginto airs on ABS-CBN from Mondays to Fridays after It’s Showtime.