Yes, Cassie, or KG fans rather, we’ve got some exciting news for you! A Kadenang Ginto beauty regimen set is coming your way! But you do note that this is real - not something peyk!
Skin Magical, one of the fastest-growing up-and-coming health and beauty brands in the country, struck a deal with ABS-CBN to produce a beauty regimen set inspired by the characters of the hit Kapamilya Gold series.
Last Wednesday, July 7, Skin Magical and ABS-CBN officially sealed the deal at a contract signing event held in Quezon City.
Among those present were ABS-CBN Retail, Licensing, and Storefronts Head Ina Quiogue, Skin Magical Chief Operating Officer (COO) Ghie Pangilinan and ABS-CBN Licensing Head Julie Gutierrez.
“We’re happy to be working with Skin Magical for our first licensing project tapos sa isang napakasikat na program na Kadenang Ginto. We’re just excited to launch this one with them kasi nga Skin Magical is one of the up-and-coming na local brands that we also support eh. Kasi kumbaga madami na siyang beauty regimen sets na nakakatulong sa pagpapaganda ng mga Pinay and also on their livelihood,” ABS-CBN Licensing head Julie Gutierrez said.
With Kadenang Ginto having proven itself as one of the most successful shows on Philippine television today, Skin Magical’s COO expects a huge growth in sales as the Dreamscape-produced show hops in to help the brand establish a more formidable presence in the market.
“Alam naman natin na ‘yung Kadenang Ginto isa sa mga highest rating [shows] ngayon. So naisip ko talaga na makakatulong ‘to sa brand ko and makakatulong din ito para kanila,” Skin Magical COO Gie Pangilinan said.
Asked how important the partnership with ABS-CBN is for her company, she stated: “Sobrang importante kasi nga sobrang trending ng teleserye na Kadenang Ginto. And with the help of Kadenang Ginto, mas mapapalawak pa at mas makilala pa ang Skin Magical kasi alam naman natin kung gaano ka-trending sina Daniela at Romina.”
Whether you are Team Romina, Team Daniela, Team Cassie or Team Marga, one thing’s for sure: Skin Magical’s got everyone covered because it will offer four different beauty regimen kits for all kinds of personalities! And get this, we’ve heard it’ll all come at very affordable prices!
Are you excited to get hold of the KG-inspired beauty regimen set? Watch out for its official launch this coming August 16!
Kadenang Ginto airs on ABS-CBN from Mondays to Fridays after It’s Showtime.